Senior Professional, Digital/Social Marketing/TB7
Core
Strategic owner accountable for delivering revenue, share of voice, and sellout targets by managing inventory, NPI execution, and end-to-end operations from upper-funnel marketing to fulfillment and customer service.
Role type
Senior Strategic Business Owner / Digital Marketing Lead
Builds
Best-in-class shopping experience, automated reporting dashboards, and optimized marketing measurement processes.
Domain
eCommerce, Retail Operations, Digital Marketing
Required skills
Revenue forecasting, Category pricing strategy, Financial modeling, Competitive analysis, Online merchandising optimization, Strategic business planning, Assortment planning
Preferred skills
Predictive analytics, A/B testing, Cross-functional partnership
Technologies
Tableau, BI platforms, CRM, Email marketing tools
Responsibilities
Manage aged inventory and NPI playbook execution; Analyze large datasets to extract insights and present recommendations to leadership; Develop and maintain automated reporting dashboards; Conduct deep dives into performance using data visualization tools; Setup daily/weekly marketing traffic, orders, CVR, and ROAS plans; Collaborate with leadership to build accurate forecasts and spend plans; Create and manage the Promo Calendar; Influence product roadmap planning and execution; Manage A/B testing for improving customer journey experiences.
Seniority
Senior, hands-on IC