Performance Marketing Manager
Core
Lead acquisition marketing and paid media spend to maximize profitable commercial growth and brand visibility across Rest of World (ROW) markets.
Role type
Performance Marketing Manager (Team Lead)
Builds
Paid media campaigns across search, display, social, and other online channels for global health markets.
Domain
Health Insurance / International Private Medical Insurance
Required skills
Paid advertising (search, display, PPC, social), Digital analytics (Adobe Analytics, Google Ads), CRM management (MS Dynamics), SEO/SEM, Agency management, Team leadership, Data analysis for conversion optimization
Preferred skills
Healthcare or insurance industry experience, International Private Medical Insurance knowledge, Copy clearance process experience
Technologies
Adobe Analytics, Google Ads, MS Dynamics
Responsibilities
Manage paid media spend and digital channel mix, execute and test campaigns, lead and mentor a team, collaborate with global teams, analyze campaign data for ROI optimization
Seniority
Mid-Senior, hands-on IC with team leadership