Senior Manager, Content & Omnichannel Capability Owner Germany (m/f/d)
Core
Define and govern local marketing capabilities for content models, operations, and personalization, translating business priorities into technology use cases for omnichannel orchestrated journeys.
Role type
Senior Manager, Content & Omnichannel Capability Owner
Builds
Local adaptations of global content and personalization capabilities for pharmaceutical marketing
Domain
Pharmaceutical industry, Digital Marketing, AI-enabled Personalization
Deliverable
production ML models
Required skills
Personalization strategy execution, Cross-functional influence, AI tools for pharma commercial applications, Analytical model interpretation, Machine learning and predictive analytics, Offshore content production models, AI-assisted briefing or MLR reviews, Content authoring tools, Channel activation and maintenance, Content management systems, Taxonomy and content tagging
Preferred skills
Next-best action or omnichannel orchestration engines, Data systems and reporting, AI enhanced tools and platforms
Technologies
SFMC, Veeva CRM, Workfront, JIRA, CSCAN, Databricks, DOMO
Responsibilities
Define and govern local marketing capabilities aligned with global standards, Partner with IT to activate new technologies, Develop and execute country-level technology roadmaps, Act as SME for emerging technology solutions
Seniority
Senior Manager, Individual Contributor
