Senior Manager, Content Specialist Germany (m/f/d)
Core
Ensures BMS Germany's content libraries are accurate, searchable, compliant, and activation-ready for GenAI-driven content creation and reuse across Europe.
Role type
Senior Manager, Content Specialist (Marketing Operations)
Builds
Structured content libraries (claims, photography, references) and metadata/taxonomy frameworks for global reuse.
Domain
Pharmaceutical marketing operations and digital asset management
Deliverable
production ML models
Required skills
Content governance, metadata standards, Digital Asset Management (DAM), claims management, vendor coordination, process optimization, localization adaptation, production workflow management
Preferred skills
GenAI strategy, enterprise content ecosystem management, regulatory compliance
Technologies
AEM, Veeva Vault PromoMats, SAMai, Mosaic
Responsibilities
Build and maintain structured content libraries to support GenAI-powered content generation; Validate alignment of assets with brand strategy and compliance requirements; Coordinate with Agencies of Record (AORs) and internal teams to uphold content integrity; Drive initiatives to optimize content processes and enhance analytics; Manage end-to-end content production workflows; Partner with US Content Team to adapt global standards locally.
Seniority
Senior Manager, hands-on leadership
