Head of Category Strategy DACH (m/f/d)
Core
Define and execute the category strategy for the Mars Snacking portfolio in the DACH region, translating global vision into local growth agendas.
Role type
Senior Category Strategy Leader (FMCG)
Builds
Category strategies, shopper engagement solutions, and retail execution plans for Mars Snacking products.
Domain
Fast-Moving Consumer Goods (FMCG) / Snacking
Deliverable
product features
Required skills
Category strategy, commercial strategy, team leadership, data analytics, stakeholder management, business transformation, retail execution, strategic thinking, commercial acumen
Preferred skills
Experience with AI-enabled solutions, change management, customer-centric solution development
Technologies
Data analytics tools, AI-enabled solutions
Responsibilities
Translate global category strategy into locally relevant vision; Develop insight-led strategies to drive shopper engagement; Lead and develop a high-performing team of associates; Identify opportunities through data and market trends; Partner with commercial teams to embed strategies into customer plans; Drive excellence in retail execution; Influence senior stakeholders to advance growth agenda
Seniority
Senior, hands-on IC with people management responsibilities