Technology Marketing Specialist (Product Marketing & Competitive Intelligence)
Core
Support product and technology marketing execution, including positioning, messaging, go-to-market activation, and competitive intelligence for industrial energy solutions.
Role type
Individual contributor product marketing specialist (competitive intelligence)
Builds
Product messaging frameworks, value propositions, go-to-market assets, and competitive benchmarking reports
Domain
Industrial energy / Oil and Gas / B2B technology
Deliverable
product features
Required skills
Product marketing fundamentals, Messaging and value proposition development, Competitive intelligence and benchmarking, B2B marketing experience, Technical content simplification, Cross-functional collaboration
Preferred skills
Energy solution and Oil and Gas industry experience, Global market exposure, Experience with matrixed organizations, Data-driven marketing mindset
Technologies
Digital and AI tools for analysis and content development
Responsibilities
Develop product positioning and messaging frameworks; Execute product launches and commercial enablement activities; Monitor competitor marketing activity and benchmarking; Translate technical capabilities into customer-oriented benefits; Support Business Segment and Regional teams with enablement materials; Track product marketing performance metrics
Seniority
Mid-Senior, hands-on IC