Senior Key Account Manager
Core
Drive profitable business growth and delivery of business metrics for Mars Food & Nutrition Grocery accounts through trade management and execution.
Role type
Senior Key Account Manager (CPG/Retail)
Builds
Grocery accounts sales and share growth aligned with SCM model & sales plan objectives
Domain
Consumer Packaged Goods (CPG), Grocery Retail
Required skills
Budgetary & trade management, distribution strategy, promotional planning, pricing strategy, planogram execution, innovation management, shelving execution, negotiation, joint business planning, syndicated data analysis (Nielsen), customer forecasting, go-to-market planning, assortment optimization, financial planning
Preferred skills
Experience in sales at a retail/account level in CPG, experience working with copilots & cross-functional resources, ability to travel 10% of the time
Technologies
Nielsen, SCM model
Responsibilities
Achieve profitable sales and share growth in alignment with SCM model & sales plan objectives; Execute tactical daily business operations including merchandising objectives, new item acceptance, assortment optimization, and budget adherence; Serve as key point person for customer on items relating to daily operations of the business; Develop effective relationships within all levels of customer responsibility, sales business unit, and cross-functional teams; Collaborate with cross-functional resources to develop execution plans aligning with Mars Food & Nutrition Canada strategy; Analyze business opportunities and provide input into go-to-market plans (new item launches, trade deployment, pack creation); Work with demand planning to provide annual and ongoing customer forecasting; Lead collaborative planning to recommend new approaches for improved customer planning and activity sets; Analyze and communicate future and emerging channel needs; Manage and deliver a sound financial plan for the account and maintain a year end position