Assistant Brand Manager
Core
Support the design and execution of Pet brand strategy and coordinate marketing activities to achieve growth objectives in the Middle East Africa region.
Role type
Assistant Brand Manager (Petcare)
Builds
Pet brand portfolio, innovation pipeline, and regional marketing campaigns
Domain
Consumer Packaged Goods (CPG) / Petcare
Deliverable
product features
Required skills
Brand strategy, portfolio management, product launch coordination, innovation pipeline management, marketing budget management, cross-functional project management, data analysis, financial acumen
Preferred skills
Master's degree, Arabic language proficiency, regional Middle East Africa experience
Technologies
None explicitly stated
Responsibilities
Track and analyze category and brand performance to unlock growth opportunities; Develop and shape portfolio strategy including a 3-year innovation pipeline; Coordinate adaptation of global innovation toolkits and manage packaging artwork approval; Adapt global creative assets for diverse MEA cultures; Co-lead cross-functional project teams for market execution; Manage allocated marketing budget and forecasting.
Seniority
Mid-level, hands-on IC