Analista Sr. de Portfolio
Core
Senior Portfolio Analyst supporting the successful implementation of Royal Canin's portfolio initiatives in alignment with the marketing calendar, serving the pet food business.
Role type
Senior Marketing Portfolio Analyst
Builds
Marketing plans, 360° activation campaigns, and product launch strategies for pet food
Domain
Pet Food / FMCG
Deliverable
product features
Required skills
Marketing strategy execution, budget management, KPI monitoring, demand forecasting, competitive analysis, market benchmarking, cross-functional coordination
Preferred skills
None stated
Technologies
Nielsen, Mintel, Euromonitor
Responsibilities
Align global OGSM guidelines with local strategic objectives; ensure implementation of actions and launches within agreed deadlines and budget; lead development of communication materials for consumers, veterinarians, trade, and sales force; plan and execute 360° activation plans; manage product sample distribution in alignment with Supply Chain; monitor and analyze business KPIs to evaluate campaign success and maximize ROI; conduct deep commercial performance analysis using Nielsen, Mintel, and Euromonitor; perform periodic competitor and market benchmark analysis; support end-to-end innovation from positioning strategy to go-to-market; coordinate alignment with internal and external partners.
Seniority
Senior, hands-on IC
