SEA Perfect Store Lead
Core
Design, deploy, and govern the 'Perfect Store' execution framework across six South East Asian markets to drive category growth and brand equity for Pet Nutrition.
Role type
Senior IC category strategy and execution lead
Builds
Regional 'Picture of Success' (PicoS) blueprints, KPI tracking infrastructure, and execution playbooks for Modern Trade, General Trade, SPT, and CCOM channels.
Domain
FMCG / Pet Nutrition / Retail Operations
Required skills
Category management, Perfect Store design, KPI architecture, data analytics, change management, stakeholder influence, cross-functional collaboration, strategic planning, market enablement, retail merchandising
Preferred skills
Experience with image recognition tools, mobile auditing platforms, digital scorecards, S&OP cycles, commercial investment management
Technologies
Image Recognition, mobile auditing platforms, digital scorecards
Responsibilities
Define and standardize regional Perfect Store design principles and channel-specific PicoS templates; Design and standardize on-shelf KPIs (MHS, OSA, SOS) and tracking methodologies; Correlate compliance scores with sales growth to optimize ROI; Lead onboarding and training of local market teams; Partner with Category Leads, Marketing, and Sales to align on commercial opportunities.
Seniority
Senior, hands-on IC