Senior Alliance Marketing Manager
Core
Develop and execute integrated Go-to-Market (GTM) programs with a strategic technology partner to build market awareness, generate qualified pipeline, and drive joint revenue.
Role type
Senior Alliance Marketing Manager
Builds
Joint revenue programs and multi-channel marketing campaigns for a strategic technology alliance
Domain
B2B Technology / Enterprise Software / Strategic Alliances
Required skills
Strategic GTM planning, B2B technology marketing, Partner/alliance management, Demand generation, Event management, Cross-functional stakeholder influence, Data-driven optimization, Project management, Messaging development, Campaign ROI analysis
Preferred skills
Experience with large technology ecosystem partners (e.g., HPE), Marketing automation platforms (Salesforce, Marketo), Global alliance program support
Technologies
Salesforce, Marketo
Responsibilities
Develop annual and quarterly joint marketing strategies aligned to business objectives; Plan and deliver joint digital campaigns, webinars, and account-based marketing initiatives; Collaborate with partner teams to create sales enablement materials and thought leadership content; Manage marketing investments to maximize return and accelerate sales funnel progression; Establish a scalable joint marketing operating model; Optimize campaign performance using data and experimentation
Seniority
Senior, hands-on IC
