Senior Manager, Marketing Strategy
Core
Strategic business partner for Cox Automotive's consumer marketing portfolio (Autotrader, KBB), translating complex business objectives into actionable strategies for growth and retention.
Role type
Senior Manager, Marketing Strategy (Non-people leader)
Builds
Integrated marketing strategies, strategic briefs, and campaign approaches for B2C and B2B dynamics.
Domain
Automotive industry, multi-sided marketplace, digital marketing, e-commerce.
Deliverable
product features
Required skills
Integrated marketing strategy, strategic planning, stakeholder management, agency management, digital marketing, marketplace dynamics, systems thinking, business acumen.
Preferred skills
Brand management, client-side brand/marketing strategy, automotive industry experience.
Technologies
None explicitly listed
Responsibilities
Own end-to-end marketing strategy for assigned business units; Develop strategic plans balancing short-term goals with long-term strategy; Create comprehensive strategic briefs for media, creative, and analytics teams; Lead strategic workstreams for major initiatives including product launches and partnership programs; Present strategic recommendations to senior leadership.
Seniority
Senior Manager, hands-on IC