APAC PU Marketing Manager
Core
Lead APAC growth strategy for the Industrial Markets segment of Polyurethanes, focusing on adhesives, sealants, binders, and engineering elastomers.
Role type
Senior Marketing Manager (Industrial Markets)
Builds
Marketing strategies, sales toolkits, digital campaigns, and customer seminar programs for the Polyurethanes business.
Domain
Specialty chemicals / Materials science / Industrial markets
Deliverable
product features
Required skills
Strategic planning, market analysis, cross-functional leadership, innovation pipeline management, commercialization, stakeholder relationship building
Preferred skills
MBA, experience in Polyurethanes or specialty chemicals
Technologies
Digital marketing platforms, CRM tools (implied by sales toolkits/digital marketing)
Responsibilities
Lead cross-functional Market Management Team; Conduct market assessments and competitive intelligence; Manage innovation pipeline with TS&D; Implement marketing communications and training; Deliver short and mid-long term financial targets; Build relationships with customers and channel partners.
Seniority
Senior, hands-on IC