Campaign Marketing Specialist
Core
Develop integrated, audience-specific marketing campaigns for government and commercial clients to drive business growth and lead generation.
Role type
Marketing Specialist (Campaigns)
Builds
Integrated marketing campaigns, campaign playbooks, and lead generation workflows
Domain
B2B Technology / Geospatial Intelligence
Required skills
Integrated multichannel campaign planning, campaign brief development, cross-functional project management, demand generation, lead lifecycle management, performance data analysis, written and verbal communication
Preferred skills
Government and commercial audience experience, CRM and marketing automation platform coordination, pipeline attribution and ROI analysis, agency/vendor relationship management, campaign playbook creation
Technologies
CRM, marketing automation, account-based marketing platforms
