Director, Consumer Marketing
Core
Strategic leadership over consumer marketing programs driving brand awareness, demand generation, and revenue growth across channels.
Role type
Director, Consumer Marketing
Builds
Integrated marketing campaigns, scalable programs, and go-to-market initiatives for new and existing products/platforms.
Domain
Healthcare/Medical Devices (Medline Industries) + Consumer Marketing
Required skills
Consumer behavior analysis, multichannel strategy, team leadership, cross-functional partnership, budget management, performance metrics optimization
Preferred skills
Multi-product line strategy, complex consumer-driven organization experience, advanced digital marketing ecosystems expertise
Technologies
Digital marketing ecosystems, social media platforms, performance analytics tools
Responsibilities
Direct development and execution of consumer marketing strategies; oversee integrated campaigns across digital, advertising, promotions, events, and PR; apply consumer insights and market research to inform strategy; partner with Sales and Product Management for go-to-market initiatives; lead and guide consumer marketing teams; develop marketing materials and messaging; establish performance metrics and drive optimization; manage marketing budgets and external partners.
Seniority
Director, strategic leadership & team management