Director, Marketing Data & Analytics
Core
Lead a high-performing Marketing Analytics team to turn data into better decisions, stronger investment choices, and measurable business outcomes across the marketing funnel.
Role type
Director, Marketing Data & Analytics (Strategy & Operations)
Builds
Trusted, scalable analytics products and self-service dashboards for Marketing and senior leaders
Domain
B2B SaaS Marketing, Data Analytics, Business Intelligence
Required skills
Marketing analytics leadership, measurement strategy, attribution modeling, forecasting, experimentation design, ROI analysis, SQL, data modeling, data warehouse management, BI/dashboarding, stakeholder influence, team development
Preferred skills
High-growth B2B SaaS experience, Agentic Analytics implementation
Technologies
Snowflake, AWS, Tableau, Streamlit, SelectStar, Informatica
Responsibilities
Define and evolve marketing measurement strategy including KPI definitions and ROI frameworks; Partner with Finance, Sales, and Product on planning and budget allocation; Establish data quality, semantic-layer, and governance practices; Translate complex analytical findings into executive narratives and recommendations.
Seniority
Director, strategic leadership with hands-on technical fluency