Product Manager
Core
Shape and execute brand strategies for oncology products to drive business growth and improve patient outcomes in Hong Kong and Macau.
Role type
Senior Product Manager (Oncology)
Builds
Oncology brand strategies, annual brand plans, and omnichannel activation initiatives.
Domain
Pharmaceutical / Oncology
Deliverable
product features
Required skills
Brand management, commercial acumen, data analysis, market research, product lifecycle management, cross-functional collaboration, strategic planning, digital marketing, stakeholder management, oncology marketing
Preferred skills
Oncology experience
Technologies
Digital channels, data-driven approaches
Responsibilities
Develop insight-driven brand and marketing strategies; manage brand P&L including sales forecasting and budget planning; create annual brand plans with positioning and tactical priorities; partner with sales to translate strategy into field execution; collaborate with medical, market access, regulatory, and supply chain teams; monitor market trends and competitive dynamics; manage product lifecycle from launch to optimization; support omnichannel activation initiatives; build relationships with healthcare professionals and opinion leaders.
