Retail Trade Marketing Manager
Core
Develop and execute retail channel strategies to accelerate business growth, enhance customer partnerships, and improve execution excellence across retail accounts.
Role type
Retail Trade Marketing Manager
Builds
Retail channel strategies, Joint Business Plans (JBPs), trade programs, and incentive initiatives
Domain
Pharmaceutical/Healthcare retail and distribution
Deliverable
product features
Required skills
Trade marketing strategy, JBP negotiation, distribution management, financial acumen, marketing data analysis, project management
Preferred skills
Pharmaceutical/healthcare/FMCG industry experience, retail account management
Technologies
None stated
Responsibilities
Develop and optimize retail channel strategies aligned with business priorities; Facilitate customer negotiations to align on business objectives and growth initiatives; Monitor JBP performance and drive corrective action; Develop initiatives to increase outlet coverage and product penetration; Partner with field sales teams to improve execution quality
Seniority
Mid-Senior, hands-on IC