Senior Marketing Manager
Core
Lead North America category marketing for Running and Training, translating global direction into integrated seasonal plans to drive commercial impact and consumer relevance.
Role type
Senior Marketing Manager (Category)
Builds
Integrated seasonal marketing plans, go-to-market execution, and consumer experiences for Running and Training products.
Domain
Sports apparel and footwear (Running/Training)
Deliverable
product features
Required skills
Category marketing, integrated marketing planning, cross-functional leadership, agency management, budget management, consumer insights, product storytelling, retail program development, KPI tracking.
Preferred skills
Knowledge of running/training consumers and athlete culture, experience with specialty and wholesale distribution, strategic thinking, analytical mindset.
Responsibilities
Lead annual and seasonal marketing planning; translate global direction into NA plans; develop audience and messaging frameworks; own integrated go-to-market execution; partner with cross-functional teams; manage agencies and workstreams; monitor marketplace dynamics and competitor activity; manage budgets and campaign recaps.
Seniority
Senior, hands-on IC