Orascoptic Sr. Manager, Digital Paid Marketing-Growth & Performance (Madison, WI)
Core
Execute global growth strategy by optimizing paid media, ecommerce, affiliate, and digital acquisition channels to drive lead generation, appointment growth, and revenue.
Role type
Senior Manager, Digital Paid Marketing-Growth & Performance
Builds
Global paid media plans, affiliate/partnership programs, e-commerce conversion strategies, and performance measurement frameworks
Domain
Healthcare technology / Digital Marketing
Required skills
Paid media management, channel mix optimization, lead forecasting, conversion rate optimization, attribution modeling, budget allocation, cross-functional leadership, data-driven decision making, agency management
Preferred skills
Experience with emerging performance channels, international partnership expansion, experimentation framework design, executive reporting
Technologies
Search, social media, affiliate platforms, e-commerce platforms, CRM systems, analytics tools
Responsibilities
Develop and execute global paid media plans across search, social, and emerging channels; Manage affiliate and media partnership programs; Optimize e-commerce conversion strategies; Lead performance reviews and develop executive dashboards; Manage marketing agencies and analyst resources; Allocate budgets and adjust bidding strategies based on performance data
Seniority
Senior, hands-on IC with strategic oversight