Patient & Consumer Marketing Director
Core
Lead patient and consumer marketing strategies, demand generation, and content programs for Neuromodulation therapies to drive therapy awareness and business impact.
Role type
Senior Director, Patient & Consumer Marketing
Builds
Integrated patient engagement programs, demand generation campaigns, and content strategies for chronic pain and neurological conditions
Domain
Healthcare / Medical Devices / Neuromodulation
Required skills
Integrated marketing strategy, demand generation, customer journey design, audience segmentation, lifecycle marketing, content strategy, multichannel engagement, team leadership, performance analytics
Preferred skills
Direct-to-patient (DTP) marketing, growth marketing, CRM and marketing automation, AI-enabled marketing, global marketing management
Technologies
Salesforce Marketing Cloud, CRM platforms, marketing automation tools, digital analytics platforms
Responsibilities
Develop and execute integrated patient and consumer marketing strategies; Design and optimize end-to-end customer journeys; Lead patient and caregiver insights to inform strategy; Provide strategic oversight for demand generation and marketing automation; Directly lead the Patient & Consumer Marketing team; Define KPIs and measurement frameworks for marketing performance
Seniority
Director, strategic leadership with hands-on execution