Senior Manager, Global Digital Marketing
Core
Lead digital marketing strategy, execution, and reporting for ACHIEV®, Capsugel's B2B e-commerce and customer portal, while supporting broader Global Web & Digital Marketing initiatives.
Role type
Senior Manager, Global Digital Marketing
Builds
ACHIEV® platform adoption, user engagement, and revenue growth for a B2B e-commerce portal
Domain
Life Sciences / Biotech / B2B E-commerce
Required skills
Digital marketing strategy, multi-channel campaign management, marketing automation, SEO, data analysis, agency management, cross-functional collaboration
Preferred skills
MBA, Life Sciences industry experience
Technologies
SEM, display, LinkedIn, email, marketing automation platforms, SEO tools
Responsibilities
Lead digital marketing strategy and execution across paid, owned, and earned channels; Plan and execute multi-channel marketing campaigns aligned with business objectives; Own marketing automation strategy including lead nurturing and customer lifecycle programs; Manage digital content strategy and SEO performance; Monitor and report on KPIs to drive optimization; Manage agency partners and external vendors.
Seniority
Senior Manager, strategic & tactical execution