Manager, Travel Marketing Specialist
Core
Own Malaysia travel marketing strategy and activation roadmap to drive cross-border revenue growth in key corridors like Singapore-Johor Bahru.
Role type
Manager, Travel Marketing Specialist
Builds
Bilateral marketing campaigns, merchant ecosystems, and integrated travel propositions for cross-border corridors.
Domain
Payments technology, cross-border travel, and destination marketing.
Deliverable
product features
Required skills
Travel ecosystem expertise, cross-market program leadership, integrated marketing strategy, stakeholder orchestration, budget stewardship, commercial analytics, project management.
Preferred skills
Experience in payments, loyalty, or destination marketing; multi-sector experience.
Technologies
None explicitly listed.
Responsibilities
Own end-to-end program delivery including business case development and post-campaign evaluation; define and track balanced scorecards for corridors; partner with issuers and clients to translate opportunities into joint business plans; build supporting merchant ecosystems in priority destinations.
Seniority
Manager, hands-on IC with P&L mindset.