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Product Lead In Life Marketing and Propositions

HBP (Amsterdam - Haarlerbergpark), NL💼 Full-time🗓 2026-10-01

Core

Leading a product cluster to develop and manage mortgage propositions, customer activation, and end-to-end product management for existing mortgage portfolios.

Role type

Senior Product Lead (Marketing & Propositions)

Builds

Mortgage propositions, customer journeys, and a compliant, competitive mortgage portfolio

Domain

Financial Services / Mortgage / ESG

Deliverable

product features

Required skills

Product management, marketing, data analysis, proposition development, strategic roadmap planning, stakeholder management, team leadership, portfolio rationalization, market trend analysis

Preferred skills

Mortgage domain expertise, sustainability/ESG knowledge, complex transformation program experience

Technologies

Data analytics tools, portfolio management systems

Responsibilities

Lead an integrated product cluster combining proposition development and end-to-end product management; Guide Customer Journey Experts and foster team growth; Define strategic direction and translate insights into a roadmap; Develop propositions around ESG, interest-free mortgages, and financial health; Ensure product reviews, compliance, and portfolio optimization; Build capabilities and manage performance; Prioritize backlog based on data and customer impact; Connect stakeholders around shared goals.

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