Strategic Account Manager
Core
Lead growth of digital and cross-platform advertising business by partnering with sales teams to develop marketing strategies and close revenue opportunities for local businesses.
Role type
Senior IC strategic account manager (digital advertising sales)
Builds
Digital and cross-platform advertising solutions for local businesses
Domain
Media & Advertising
Required skills
consultative solution-based sales, digital advertising ecosystem knowledge, client relationship development, strategic marketing strategy, business acumen, complex concept translation
Preferred skills
challenger-style consultative approach, sales enablement, data-driven decision making
Technologies
digital advertising platforms, marketing analytics tools
Responsibilities
Partner with Account Executives to identify and close digital revenue opportunities; Develop customized marketing strategies to increase client awareness and conversions; Coach sellers on digital strategy and objection handling; Conduct client research to uncover business needs and competitive environment; Present recommendations focused on business outcomes and ROI; Keep sales organization informed on industry trends and new products
Seniority
Senior, hands-on IC
