Strategic Account Manager
Core
Manage digital implementation, campaign analysis, and performance reporting to grow digital marketing service revenue for station clients.
Role type
Strategic Account Manager (Digital Sales)
Builds
Digital marketing campaigns (video, audience extensions, email, social, SEO/SEM, local sponsorships) for local station clients
Domain
Media sales / Digital marketing services
Required skills
Digital campaign management, campaign analytics, multi-platform ad insertion, social media advertising (FB, IG), client relationship management, Excel, PowerPoint
Preferred skills
Local digital marketing product knowledge, digital marketing support experience, media sales support experience, self-starter mindset, trend awareness in digital marketing
Technologies
Facebook, Instagram, Excel, PowerPoint, in-house sales systems
Responsibilities
Schedule, deploy, monitor, analyze, and report on digital campaigns; create visual performance reports; communicate with station clients and sales executives; execute social media ads; assist with local special projects
Seniority
Mid-level, hands-on IC
