Division Trade Marketer
Core
Manage market studies, quantification, and competition analysis to support distribution strategy and sales operations for automotive aftermarket product lines.
Role type
Division Trade Marketer (Aftermarket)
Builds
Market insights, sales budgets, promotion calendars, and pricing strategies for automotive components.
Domain
Automotive Aftermarket / Mobility
Deliverable
product features
Required skills
Market analysis, competition analysis, sales budget preparation, promotion design, cost-benefit analysis, customer relationship management, pricing strategy, demand forecasting, corrective action planning
Preferred skills
Experience with CHLOE system, knowledge of automotive industry dynamics
Technologies
CHLOE
Responsibilities
Manage market studies and external research projects; Analyze customer development plans and monthly sales results; Design and monitor promotion calendars and cost/benefit analyses; Coordinate local deployment with sales force; Liaise with product marketing and sales teams for operational tasks; Contribute to yearly price list exercises and monthly demand planning forecasts.
Seniority
Mid-level, hands-on IC