Marketing Lead, FA
Core
Driving global market development and launch readiness strategies to support successful product commercialization in the biopharmaceutical industry.
Role type
Senior management marketing lead (global market development)
Builds
Go-to-market plans, messaging hierarchies, omnichannel campaigns, and launch execution strategies
Domain
Biopharmaceuticals / Global Market Development
Deliverable
product features
Required skills
Strategic planning, agency management, marketing analytics, project management, financial acumen, digital marketing strategy, CRM database development, stakeholder influence
Preferred skills
Experience in Lupus and DERM/RHEUM therapeutic areas, MBA, advanced proficiency in VEEVA and Excel
Technologies
VEEVA, Excel, PowerPoint
Responsibilities
Develop cohesive market shaping strategies across regions, lead execution of marketing tactical plans, manage agency partners for asset development, create messaging hierarchies and style guidelines, support Go-To-Market launch strategies, conduct launch readiness reviews, perform global SWOT analyses, collaborate with Medical Affairs and Insights teams for customer engagement
Seniority
Senior, Management level
