Marketing Lead, SMA
Core
Driving global market development and launch readiness strategies to support successful product commercialization in the biopharmaceutical industry.
Role type
Senior management marketing lead (global market development and launch)
Builds
Go-to-market plans, messaging hierarchies, omnichannel campaigns, and launch execution strategies
Domain
Biopharmaceuticals (Lupus, Dermatology, Rheumatology)
Deliverable
product features
Required skills
Strategic market shaping, Go-to-market strategy development, agency management, messaging hierarchy creation, launch readiness planning, CRM database development, cross-functional stakeholder collaboration, financial acumen, project management, marketing analytics (primary and secondary), digital marketing strategy
Preferred skills
Experience in Lupus and Dermatology/Rheumatology commercialization, MBA, advanced proficiency in VEEVA and Excel
Technologies
VEEVA, Excel, PowerPoint
Responsibilities
Partner with GCL to develop cohesive market shaping strategies across all customers; Lead execution of marketing development tactical plans with an omni-channel footprint; Lead onboarding and partnership with agency partners for tactical assets; Develop messaging hierarchy, creative, and style guidelines; Support Go-To-Market launch strategies including positioning and tactical planning; Lead development and execution of world-class launch plans; Collaborate with insights teams to ensure message resonance; Partner with Medical Affairs and Patient Advocacy for HCP engagement plans; Partner with regional teams to develop CRM databases for customer engagement.
Seniority
Senior, Management level
