Senior Product Manager - Acquisition
Core
Shape and deliver customer propositions, acquisition initiatives, and go-to-market campaigns to drive customer growth for transaction accounts, savings products, and term deposits.
Role type
Senior Product Manager (Acquisition & Growth)
Builds
Customer propositions, offers, campaigns, and growth initiatives for transaction accounts, savings, and term deposits.
Domain
Financial Services / Banking
Deliverable
product features
Required skills
Acquisition strategy, go-to-market planning, data-driven decision making, stakeholder management, cross-functional leadership, business case development, journey optimization, mentoring
Preferred skills
Commercial acumen, autonomous operation, adaptability in fast-paced environments
Technologies
Digital channels, websites, mobile apps
Responsibilities
Develop and execute acquisition strategies; Lead end-to-end delivery of customer propositions and campaigns; Drive go-to-market planning across multiple channels; Partner with Marketing, Digital, Finance, Pricing, Analytics, and Customer Experience teams; Build business cases and pricing recommendations; Optimize acquisition journeys on digital channels; Monitor performance and drive continuous improvement; Coach and mentor Product Managers.
Seniority
Senior, hands-on IC with mentorship responsibilities