デジタルマーケター（ナーチャリング担当）アシスタントマネージャー/事業開発部
Core
Design and execute digital marketing and lead generation campaigns to nurture small business owners from initial contact to sales handoff via email, web, and community channels.
Role type
Senior individual contributor digital marketing and lead generation specialist
Builds
Automated customer nurturing workflows and content strategies for small business owners
Domain
Financial services (life insurance) and digital marketing
Required skills
Customer attribute and behavior analysis, Email marketing campaign planning and execution, Marketing automation tool configuration, A/B testing and campaign optimization, Cross-functional collaboration, Data-driven decision making
Preferred skills
Salesforce or Account Engagement experience, Lead scoring and handoff criteria design, Inbound sales coordination
Technologies
Marketing automation platforms, Salesforce, Account Engagement
Responsibilities
Analyze customer attributes and behavior history to design targeted communication strategies, Plan and manage continuous email and content distribution, Design and improve customer nurturing scenarios and email content, Establish and refine criteria for assessing customer interest and sales readiness, Configure and operate marketing automation tools, Analyze distribution results and web behavior to drive continuous improvement
Seniority
Mid-level, hands-on IC