Sr. Base Marketing Manager – Retention/Renewal
Core
Lead B2B base accounts through retention and lifecycle marketing strategies to reduce churn and increase product/service adoption.
Role type
Senior B2B Marketing Manager (Retention & Lifecycle)
Builds
Targeted communications, lifecycle marketing plans, and business cases for business decision makers and account stakeholders.
Domain
Telecommunications / B2B Services
Deliverable
product features
Required skills
Brand Management, Business Case Development, Life-Cycle Campaign Management, Cross-Functional Leadership, Customer Segmentation, Data Analysis, Marketing Analytics, Strategic Thinking, Value Propositions
Responsibilities
Develop and implement lifecycle marketing plans and business cases for retention and adoption; Prepare recommendations for annual business plans; Collaborate with creative, merchandising, and advertising teams on customer communications; Partner with marketing planning, analysis, and product management to inform retention and pricing decisions; Coordinate cross-functional partnerships with sales, product, care, and operations.
Seniority
Senior, hands-on IC
