Head of Brand & Comms - TUCA
Core
Develop and deliver the regional brand and marketing agenda for the TUCA region (Türkiye, Ukraine & Central Asia), driving sustainable business growth through brand building, critical communications, and coordinated marketing execution.
Role type
Senior leadership brand and communications head
Builds
Regional brand presence, marketing strategies, and portfolio performance across multiple markets
Domain
Automotive lubricants, FMCG, industrial fluids
Deliverable
product features
Required skills
Brand strategy, Integrated marketing communications, Marketing leadership, Product portfolio management, Strategic marketing planning, Customer insights, Marketing ROI management, Digital marketing, Cross-functional leadership, Partner management
Preferred skills
B2B2C marketing, Global matrix organization experience, Agency management, Stakeholder management
Technologies
Digital marketing platforms, CRM systems, Market research tools
Responsibilities
Own the development and execution of the regional brand strategy; Maintain a consistent brand presence across markets; Drive brand awareness and equity; Lead regional media strategy; Provide strategic leadership to the marketing organization; Develop coordinated regional marketing plans; Define integrated communication strategies across all channels; Supervise portfolio performance and innovation.
Seniority
Senior, hands-on IC with leadership responsibilities