Customer Marketing Lead
Core
Lead customer marketing workstreams to translate global priorities into scalable, customer-led campaigns, toolkits, and activation guidance for priority markets.
Role type
Senior Customer Marketing Lead
Builds
Global campaign plans, trade-driving toolkits, CRM/lifecycle content, and market-ready activation materials
Domain
Energy (BP) / Customer Marketing & Brand Strategy
Deliverable
product features
Required skills
Customer marketing strategy, campaign planning, trade-driving activation, CRM/lifecycle content development, customer insight translation, creative judgement, project management, partner management, performance optimization
Preferred skills
Experience with owned channels, digital, paid social, OOH, POS, PR
Technologies
CRM, digital platforms, paid social, OOH, POS, PR channels
Responsibilities
Lead customer marketing workstreams and develop integrated campaign plans; Create reusable toolkits and content guidance for global and local markets; Translate customer insight and performance data into actionable propositions; Guide performance tracking, A/B testing, and optimization of marketing activities; Partner with markets, agencies, and the Hub to ensure consistent execution; Manage dependencies and risks across multiple workstreams
Seniority
Senior, hands-on IC
