Associate Director, Consumer Insights - Salty
Core
Strategic insights leader driving growth for Campbell's Salty Snacks portfolio through consumer empathy, data analytics, and actionable business recommendations.
Role type
Senior IC consumer insights director (CPG)
Builds
Brand strategy, innovation pipelines, and portfolio growth initiatives for iconic snack brands
Domain
Consumer packaged goods (CPG) / Food and beverage
Required skills
Consumer insights strategy, quantitative and qualitative research methodologies, cross-functional influence, innovation pipeline management, vendor management, team mentoring
Preferred skills
MBA or advanced degree, food and beverage category experience, behavioral science knowledge, strategic storytelling
Technologies
N/A
Responsibilities
Connect multiple data sources to identify growth opportunities; lead consumer learning agenda for foundational brand strategy and innovation; drive insight-led innovation from idea to commercialization; partner with Brand, Innovation, and Commercial teams; mentor team members and manage direct reports
Seniority
Senior, hands-on IC with management responsibilities