Director, Product Marketing
Core
Define and drive product marketing strategy for data and media products, positioning solutions to win in the competitive advertising and media landscape.
Role type
Director, Product Marketing
Builds
Data and media product lines, go-to-market playbooks, sales enablement tools, and market-leading growth.
Domain
Advertising technology / Media technology
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, sales enablement, cross-functional collaboration, storytelling, team leadership
Preferred skills
AI and emerging technology fluency, deep understanding of advertising buying/selling dynamics
Technologies
AI tools, media technology platforms
Responsibilities
Define product marketing strategy and execution; partner with product owners through the lifecycle; translate positioning into sales collateral; execute go-to-market strategies for launches; build enablement resources and training; grow the product marketing team.
Seniority
Director, strategic leadership & hands-on execution
