Manager, Digital Strategy, North America
Core
Lead digital marketing partnership, promotion, and innovation initiatives for Virgin Music Group's roster and catalog by collaborating with social media, gaming, and metaverse platforms.
Role type
Manager, Digital Strategy
Builds
Digital marketing campaigns, partnership opportunities, and promotional initiatives for music artists and catalogs.
Domain
Music industry, Digital Marketing, Social Media, Gaming, Metaverse
Deliverable
product features
Required skills
Digital marketing strategy, partnership negotiation, project management, social media trend analysis, campaign performance analytics, stakeholder management, creative ideation
Preferred skills
Experience with gaming/metaverse industries, music industry background, short-form video content marketing
Technologies
TikTok, Meta, Snap, Discord, X, Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, Adobe Creative Cloud, Microsoft Office, Apple iWork
Responsibilities
Strategize and secure artist partnership opportunities with social media and digital platforms; Project manage artist partnerships in video game and metaverse spaces; Monitor social media and digital landscape for trends and content opportunities; Collaborate with internal departments to execute interactive strategies; Author campaign decks for internal and external presentations; Manage multiple campaigns in a fast-paced environment; Utilize analytics platforms to assess campaign performance and measure success.
Seniority
Manager, hands-on leadership