SitecoreAI Content and Personalization Specialist
Core
Drive enterprise content operations, AI-powered content optimization, personalization, and experimentation across the global Sitecore ecosystem to enable scalable omnichannel experiences.
Role type
Senior Sitecore Content and Personalization Specialist
Builds
Omnichannel customer experiences, AI-enhanced content workflows, and personalized digital journeys
Domain
Digital Experience Platforms (DXP), Content Management, AI-driven Marketing
Required skills
Sitecore Content Hub (DAM/CMP), Sitecore AI, Sitecore Personalize, A/B testing strategy, content taxonomy design, metadata governance, composable architecture, omnichannel content delivery, customer journey mapping, analytics-driven optimization
Preferred skills
Sitecore Search, CDP integration, AI-assisted content supply chain, digital analytics platforms (Google Analytics, Adobe Analytics), SEO, accessibility, localization
Technologies
Sitecore XM Cloud, Sitecore Experience Platform, Google Analytics, Adobe Analytics
Responsibilities
Design and implement AI-assisted content workflows to improve operational efficiency; Define and manage enterprise content taxonomies, metadata models, and governance frameworks; Design, implement, and optimize content experiences using Sitecore Personalize; Lead digital experimentation strategies including A/B and multivariate tests; Establish best practices for content structure, SEO, and omnichannel publishing; Partner with marketing, analytics, and technology teams to align content strategy with business goals
Seniority
Senior, hands-on IC