VP/AVP, Specialist, Marketing Data Product Owner, Group Marketing & Communications
Core
Define, build, and scale data capabilities for marketing audience management, campaign activation, and performance analytics to support DBS Group marketing strategies.
Role type
Senior Marketing Data Product Owner
Builds
Reusable audience data products, segment libraries, and marketing measurement dashboards
Domain
Banking / Marketing Technology / Data Engineering
Required skills
Data product management, audience segmentation, marketing analytics, SQL, data modeling, product roadmap ownership, stakeholder alignment, UAT leadership
Preferred skills
Marketing Mix Modelling, identity resolution, real-time data integration, cloud data platforms
Technologies
Power BI, Tableau, APIs, data warehouses, customer data platforms
Responsibilities
Own the data product roadmap and prioritized backlog for marketing data capabilities; Define reusable audience data products including segment logic and composition rules; Develop prospect and new-to-bank audience capabilities; Define marketing measurement products including self-service dashboards and attribution capabilities; Translate marketing use cases into product requirements and engineering specifications; Partner with Data Engineering and MarTech teams on solution design and delivery; Lead business validation, UAT, and release readiness; Drive product launch, adoption, and continuous improvement based on usage and business outcomes.