Director, Performance Marketing
Core
Strategic owner of performance marketing to accelerate signups, expand brand awareness, and fuel self-serve, product-led, and sales-assisted growth for a B2B SaaS company.
Role type
Director, Performance Marketing (Strategic IC)
Builds
Paid and performance marketing motion, channel strategy, and AI-driven discovery presence
Domain
B2B SaaS, Performance Marketing, Growth Marketing
Required skills
Performance marketing strategy, B2B SaaS growth experience, Paid channel expertise (PPC, CPM, ROAS), Data analysis (GA4, GTM, attribution), Rapid experimentation, AI tool integration, Cross-functional partnership
Preferred skills
Agency management, Direct reports experience
Technologies
Google Analytics, Google Tag Manager, Attribution platforms, AI tools
Responsibilities
Own performance marketing strategy and budget allocation; Move Help Scout upmarket via ad copy and creative iteration; Build business case for new channels (social, affiliate, direct mail, OOH); Partner on pipeline outcomes with Sales and RevOps; Align paid and organic acquisition strategies; Represent performance marketing POV in competitive landscape; Shape future function roadmap including headcount planning
Seniority
Director, Strategic IC
