Manager, Email & SMS Marketing
Core
Lead strategy, execution, and optimization of email and SMS marketing programs for a broad customer audience while managing a team of strategists and specialists.
Role type
Manager, Email & SMS Marketing
Builds
Personalized, data-driven engagement strategies and campaigns across enterprise platforms
Domain
Digital Marketing / Customer Engagement
Required skills
Email & SMS campaign management, Team leadership & mentorship, Audience segmentation & personalization, Data analysis & reporting, HTML/CSS, Marketing compliance (CAN-SPAM, GDPR, TCPA), Cross-functional collaboration
Preferred skills
JavaScript, PHP, SQL, Advanced analytics, Direct mail integration, Marketing automation
Technologies
Salesforce Marketing Cloud, Attentive, HTML, CSS, JavaScript, PHP, SQL
Responsibilities
Lead and mentor a team of Email and SMS Marketing Strategists and Specialists; Develop and execute an integrated email and SMS marketing strategy; Oversee campaign planning, creation, testing, deployment, and optimization; Develop advanced audience segmentation and personalization strategies; Monitor campaign KPIs and performance data; Ensure email and SMS programs comply with applicable requirements; Collaborate with content, creative, IT, marketing, and other cross-functional teams; Optimize workflows, templates, automation, and operational processes; Identify emerging trends, technologies, and marketing techniques; Present marketing insights and recommendations to senior stakeholders.
Seniority
Manager, hands-on leadership
