Marketing Manager
Core
Develop and execute marketing strategies to drive revenue growth, client and candidate acquisition, and brand awareness for a portfolio of brands in the Engineering, Trades & Labour division.
Role type
Marketing Manager (Strategy & Hands-on Delivery)
Builds
Digital campaigns, sales enablement content, brand positioning, and client/candidate journey optimization
Domain
Engineering, Trades & Labour (B2B recruitment/services)
Deliverable
product features
Required skills
Strategic marketing planning, digital campaign management, project management, data analysis, content creation, CRM management, paid media management, event planning, SEO/SEM optimization
Preferred skills
CMS platform experience, email marketing tools, social media advertising, basic graphic design, sales enablement content development
Technologies
Salesforce, Mailchimp, Facebook Manager, LinkedIn Campaign Manager, Canva, CMS platforms
Responsibilities
Develop and execute marketing strategies aligned with growth priorities; drive client and candidate acquisition through digital and targeted campaigns; partner with Sales and Operations on ABM and sector campaigns; lead brand positioning and campaign development; optimize digital performance across SEO, paid media, and social; develop sales enablement content; plan and deliver events and thought leadership activities; track marketing performance and pipeline outcomes.
Seniority
Mid-Senior, hands-on IC
