Growth Strategy & Ad Monetization Manager
Core
Own ad monetization performance and drive revenue across a portfolio of mobile games and apps by analyzing revenue drivers and optimizing the ad tech stack.
Role type
Manager, Ad Monetization Strategy & Operations
Builds
Revenue engine for mobile games and consumer apps
Domain
Mobile gaming, Ad Tech, Performance Marketing
Required skills
Strategic thinking, Data-driven analysis, Operational execution, Revenue performance management, Ad tech stack optimization, A/B testing, Cross-functional coordination, Business ownership, Ambiguity resolution, Process building
Preferred skills
SQL querying, Gaming industry experience, Performance marketing experience
Technologies
Ad mediation frameworks, In-app bidding systems, Auction dynamics tools, A/B testing platforms, Revenue dashboards
Responsibilities
Drive revenue performance across a portfolio of games and apps; Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement; Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification; Translate analysis into concrete action plans with measurable revenue impact; Optimize the ad tech stack; Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics; Structure and lead A/B tests to maximize yield and long-term LTV; Evaluate and integrate new ad networks, bidding partners, and ad monetization formats; Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics; Structure ambiguous ad monetization challenges and break them into actionable workstreams; Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy; Build scalable processes and dashboards to professionalize performance tracking; Contribute to long-term ad monetization strategy and revenue diversification initiatives; Act as a business owner with full visibility on revenue performance; Take ownership of initiatives end-to-end, from diagnosis to implementation; Influence key decisions impacting millions in annual revenue.
Seniority
Manager, hands-on IC with strategic scope
