[UPLIVE Company] Creative Manager
Core
Lead creative strategy, market research, and production planning for a portfolio of mobile games and apps, translating insights into winning creative concepts.
Role type
Senior Creative Strategist Lead (Mobile Games)
Builds
Production-ready creative concepts, testing roadmaps, and creative plans for Games & Apps portfolio
Domain
Mobile Gaming / Performance Marketing
Required skills
Creative strategy, market research, playtesting, competitor analysis, performance metrics analysis (CTR, CVR, ROAS), team management, roadmap planning, audience psychology
Preferred skills
Experience with UA, Product, Designers, Motion Artists, Playable Developers, AI tools
Technologies
AI tools
Responsibilities
Define creative plans, audience angles, and testing roadmaps; Lead playtest and trend scanning; Plan creative production across video, playable, and banner formats; Manage and coach Creative Strategists; Align creative strategy with UA goals
