Marketing Manager
Core
Build a proactive, in-house marketing function from the ground up to generate qualified sales pipeline and elevate brand visibility for an ERP consulting firm in the ANZ region.
Role type
Senior Marketing Manager (Build from scratch)
Builds
Marketing campaigns, brand assets, events, and digital presence for an ERP/IT consulting firm
Domain
Technology consulting, ERP, B2B services
Required skills
B2B marketing strategy, lead generation, campaign management, event planning, brand positioning, digital/social media management, budget management, vendor management, stakeholder collaboration
Preferred skills
ERP/IT consulting marketing experience, SaaS marketing, enterprise software marketing, managing discretionary budgets with ROI focus, building corporate template suites, planning sponsored events and all-hands forums, experience with IFS/SAP/Oracle/Microsoft Dynamics ecosystems
Technologies
IFS, SAP, Oracle, Microsoft Dynamics
Responsibilities
Lead generation and pipeline support, build and coordinate campaigns converting market interest to sales opportunities, track marketing-sourced pipeline against targets, lift brand visibility and market relevance, drive customer case studies and whitepapers, own ANZ template library and quality-control corporate communications, manage social media and webinar planning, plan and deliver internal conferences and town halls, manage external suppliers and marketing budget
Seniority
Senior, hands-on IC
