Senior User Acquisition Manager
Core
Lead user acquisition for a newly launched free-to-play mobile poker app, managing budgets across paid channels to drive scalable growth from early-stage to maturity.
Role type
Senior User Acquisition Manager (Mobile Gaming)
Builds
Mobile poker and social casino apps
Domain
Mobile Gaming / Free-to-play
Required skills
Mobile user acquisition strategy, Paid media management (Meta, Google, TikTok, Apple), In-app advertising networks (AppLovin, Unity, ironSource, Moloco), Creative strategy and testing, Attribution and measurement (AppsFlyer, SKAN), LTV-based decision making, ASO optimization, Data analysis, Budget management
Preferred skills
Free-to-play poker or social casino experience, Scaling mobile titles in low-data environments, Existing relationships with ad platforms, Playable ads and UGC creation
Technologies
Meta Ads, Google App Campaigns, TikTok Ads, Apple Search Ads, AppLovin, Unity Ads, ironSource, Moloco, AppsFlyer, SKAN
Responsibilities
Manage and optimize daily user acquisition campaigns across major paid channels and in-app networks. Define UA strategy and channel mix using performance data. Test new channels, platforms, and acquisition strategies. Develop relationships with advertising platforms to secure favorable terms. Maintain measurement infrastructure including attribution and fraud monitoring. Own the creative testing pipeline and scale winning concepts. Track competitor activity to identify new opportunities. Partner with product teams to improve app-store conversion. Optimize campaigns against CPI and ROAS targets with a focus on retention and cohort quality. Work with BI teams on LTV predictions to inform bidding and scaling. Provide regular reporting on spend, performance, and forecasts.
Seniority
Senior, hands-on IC
