Senior Brand Manager - 12 month contract
Core
Lead above-the-line media, communications, and content strategy for a flagship food and beverage brand while taking P&L ownership of a smaller retail brand.
Role type
Senior Brand Manager
Builds
Marketing campaigns, brand positioning, and retail brand growth strategies
Domain
Food and Beverage / FMCG
Deliverable
product features
Required skills
Brand marketing strategy, P&L management, agency management, annual brand planning, new product launch support, campaign performance analysis
Preferred skills
Experience in food service or FMCG, insight-led communications, influencer relationship building
Technologies
None stated
Responsibilities
Lead above-the-line media, communications, and content strategy; Take full P&L ownership of a smaller retail brand; Lead annual brand planning; Manage and develop an ABM; Support new product launches; Own the marketing budget and report on campaign performance
Seniority
Senior, hands-on IC