Founding Performance Marketer (PPC)
Core
Founding Performance Marketer responsible for building a high-ROI patient acquisition engine via paid search and emerging channels for a UK healthcare startup.
Role type
Founding Performance Marketer (PPC)
Builds
A scalable, in-house paid search and multi-channel acquisition system driving patient bookings for NHS GP practices.
Domain
Healthcare (NHS) / Digital Marketing
Required skills
Google Ads (Search, PMax, Demand Gen, AI Max), bidding strategy, budget allocation, keyword and search term strategy, ad and asset testing, full user journey optimization, privacy-safe measurement, SQL
Preferred skills
Microsoft Ads, remarketing, AI search platforms, experience in regulated industries (health/finance), in-house product company experience
Technologies
Google Ads, Microsoft Ads, PostHog
Responsibilities
Manage end-to-end Google Ads accounts across multiple geographies; design and execute experimentation programs for bidding, audiences, and creatives; collaborate with engineers on landing page optimization; launch new paid channels; ensure compliance with health-data standards.
Seniority
Senior, hands-on IC