CRM Marketing Specialist
Core
Designing and executing automated email and SMS journeys to deliver personalized service communications to members, helpers, and stakeholders.
Role type
CRM Marketing Specialist (Marketing Automation)
Builds
Automated communication workflows and lifecycle journeys for a care services platform
Domain
Health & Social Care / Digital Marketing
Deliverable
product features
Required skills
Email marketing, Marketing automation, Lifecycle marketing, CRM management, Data analysis, A/B testing, Copywriting, Project management
Preferred skills
Experience in complex operational environments, Continuous improvement mindset, Stakeholder management
Technologies
Marketing automation platforms, CRM systems
Responsibilities
Creating and optimizing automated email and SMS journeys, Delivering service communications, Analyzing performance data to improve engagement, Managing marketing automation and CRM platforms, Partnering with teams to develop customer-focused communications, Monitoring communication effectiveness
Seniority
Mid-level, hands-on IC