Senior Activation Executive
Core
Drive global paid media buying and campaign execution for FMCG brands (baby, beauty, home care, pet, confectionery) across TikTok, YouTube, Meta, and programmatic platforms.
Role type
Senior Digital Media Specialist (Paid Media)
Builds
Global digital advertising campaigns and media buying strategies for ZURU Edge brands
Domain
FMCG / Consumer Goods
Required skills
Media buying, Digital marketing, Programmatic advertising, Campaign optimization, Test and learn methodologies, Stakeholder management, Cross-functional collaboration, Strategic planning, Data analysis, Platform expertise
Preferred skills
Experience with retail media, Programmatic DOOH, Emerging digital platforms
Technologies
Facebook Business Manager, The Trade Desk, Google Ads, TikTok Ads Manager, Meta Ads, Retail Media Networks, Programmatic DOOH
Responsibilities
Develop and implement new media buying processes and strategies; Create, execute, and optimize digital paid media campaigns globally; Drive campaign performance reporting and cross-pollinate key learnings; Collaborate with media planning, data, and brand teams; Challenge current workflows to adopt new platforms and technologies; Manage relationships with tech partners and inventory suppliers.
Seniority
Senior, hands-on IC